01. Do the groundwork
One of the most interesting parts of being a designer is that you get to learn new things with each project. Every client is different, and even in the same profession, people do their jobs in different ways. Logo design should begin with some groundwork. Getting to know the client and their product well help you choose the strongest design direction and make it easier to get a consensus on your logo design further down the line.
Make sure you ask your client why they exist. What do they do, and how do they do it? What makes them different from other brands? Who are they there for and what do they most value? Some of these questions might seem so straightforward that they’re unnecessary, but they can be challenging to answer and will lead to more questions about your clients’ businesses. What you discover in this initial phase of a project can really help ensure that you don’t miss the market when you start developing your logo design.